BA Business Administration | International Management & Marketing
Start-up or multinational corporation? - Both are possible with a degree in International Management & Marketing
The aim of the BA (International Management and Marketing) program is to develop a global business graduate with a well-rounded and state-of-the-art management and marketing expertise, and a skill set that can be adapted to different international business settings. As such, students will learn to manage a diverse workforce, organize projects, and devise international management and marketing strategies.
Berlin International is set within the unique Berlin context, which is apart from the seat of many MNCs also a major start-up hotspot in Europe: Our students can thus take their pick in terms of either working for a start-up or multinational corporation after their graduation.
Modern and practice-focused program
Berlin International's learning environment is problem-based and has a strong focus on the applied practitioner approach. We draw on the expertise and professional experience of our diverse staff as well as our local and international firm network to bring theory closer to the actual business practice. We pay attention to employer needs and help our students develop a skill set that is relevant to the challenges of the 21st-century workplace. Interpersonal, intercultural, and analytical skills are all high on our skill development list. We practice these skills by working individually as well as in groups. Our learning environment is friendly, inclusive, and social, which allows us to respond to individual student needs.
An international study program to prepare students for the global job market
The Bachelor's program in Business Administration is taught in English. If you are looking for an international BA program that provides the perfect basis for your future career, by means of equipping you with the state-of-the-art business knowledge and methods, look no further and apply for our International Management & Marketing program at Berlin International.
Head of Program BA International Management & Marketing
Study BA with focus on International Management & Marketing in Berlin
Studying Business Administration | International Management & Marketing provides the perfect opportunity for you to find out firsthand about potential career opportunities in large multinational corporations, startups and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at Berlin International encourages you to develop your individual talents and further develop your analytical skills as future management or marketing executive.
Project work and practical orientation
Based on a limited number of carefully selected and designed modules in the first year of your studies, you get to cover all major business administration fields, such as foundations of management and marketing, international business, digital business, and organizational theory. Simultaneously you get to further develop the all-important practice-oriented business skills, such as team building and conflict management, as well as critical thinking. From the third semester onwards, you then get to really focus on the specific topics of particularly international management, international marketing, business ethics, and entrepreneurship. Additionally, you get to practice negotiating skills and learn to conduct talent management workshops. We also help guide your internship journey and thus the overall career preparation Together, we conduct business simulations, role-plays, and workshops, as well as discuss current business practices and challenges with members of leading multinational corporations and startups. Our truly international student body enables you to gather diverse perspectives on a number of collaborative projects.
Graduates of the Bachelor program in Business Administration with focus on International Management and Marketing can work as general managers, business analysts, consultants or management/marketing executives within small, medium-sized as well as multinational corporations.
Various career opportunities
There are various job perspectives and employers such as:
- Getting hired at a
- multinational corporation
- consultancy firm
- non-governmental organization
- public sector institutions
- Founding a start-up company, e.g. for consultancy or business analysis services
- Further study and research
The Business Administration Bachelor program with focus on International Management and Marketing at Berlin International has been accredited and evaluated as a quality program with transparent structures, regulations and qualification targets. Our Bachelor program Business Administration has thus proven to conform to the highest quality standards set by the European Higher Education Act. The Business Administration program was accredited by the state-approved agency ACQUIN.
The application process for studying Business Administration with focus on International Management and Marketing at Berlin International is very easy. You can easily and safely share your personal information through our online application portal. After receiving a confirmation email with a link, you can upload the following documents:
- official Senior High-School diploma with transcript (German Abitur / Fachabitur or equivalent)
- official University certificates and transcript of grades - if applicable
- Passport or European ID card
- English Language Test (CEFR level B2 or above)
For more information, please use the menu item Admission.
Find out more about the BA Business Administration program with focus on International Management and Marketing at Berlin International. Here you will find a comprehensive brochure as PDF for download, containing information on the program and the individual modules.
Our academic calendar for the BA Business Administration - International Management & Marketing program shows all course and vacation dates as well as public holidays at a glance. You will find the current calendar among the info material.
