BA Business Administration | International Management & Marketing

Study BA International Management & Marketing at BI

The learning environment fostered at Berlin International is student-centered and hands-on. Our teaching concept focuses on project-based learning; students work individually and in groups in order to promote professional and personal growth and the development of team skills. All Bachelor and Master programs at Berlin International are taught in English. In combination with our diverse student and teaching body and our global network this enables us to offer a truly international academic experience.

Berlin International's learning environment is problem-based and has a strong focus on the applied practitioner approach. We draw on the expertise and professional experience of our diverse staff as well as our local and international firm network to bring theory closer to the actual business practice. We pay attention to employer needs and help our students develop a skill set that is relevant to the challenges of the 21st-century workplace. Interpersonal, intercultural, and analytical skills are all high on our skill development list. 

We practice these skills by working individually as well as in groups. Our learning environment is friendly, inclusive, and social, which allows us to respond to individual student needs. An international study program to prepare students for the global job market. The Bachelor's program in Business Administration is taught in English.

Based on a limited number of carefully selected and designed modules in the first year of your studies, you get to cover all significant business administration fields, such as foundations of management and marketing, international business, digital business, and organizational theory. Simultaneously, you get to develop further the all-important practice-oriented business skills, such as team building and conflict management, as well as critical thinking. From the third semester onwards, you then get to really focus on the specific topics of particularly international management, international marketing, business ethics, and entrepreneurship. Additionally, you get to practice negotiating skills and learn to conduct talent management workshops. We also help guide your internship journey and, thus, the overall career preparation.

Together, we conduct business simulations, role-plays, and workshops, as well as discuss current business practices and challenges with members of leading multinational corporations and startups. Our genuinely international student body enables you to gather diverse perspectives on a number of collaborative projects.

Studying Business Administration | International Management & Marketing provides the perfect opportunity for you to find out firsthand about potential career opportunities in large multinational corporations, startups, and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at Berlin International encourages you to develop your individual talents and further develop your analytical skills as a future management or marketing executive.

Graduates of the Bachelor program in Business Administration with a focus on International Management and Marketing can work as general managers, business analysts, consultants, or management/marketing executives within small, medium-sized, and multinational corporations. There are various job perspectives and employers, such as:

  • Getting hired at a
    • multinational corporation
    • consultancy firm
    • non-governmental organization
    • public sector institutions
  • Founding a start-up company, e.g., for consultancy or business analysis services
  • Further study and research

Learn more about the BA Business Administration | International Management & Marketing program and Berlin International. Below, you can download the study plan, the Berlin International brochure, and our current academic calendar in PDF format.

Apply for BA Business Administration

To meet our admission requirements for the Bachelor degree programs in Business Administration, one needs to hold the German Abitur / Fachabitur or equivalent. Any foreign qualification will need to meet the equivalence criteria to these German certificates, which is set by the German Central Office for Foreign Education.


The requirements for equivalence vary from country to country. We have summarized a few of the most frequently asked about education systems:

  1. US High School Diploma

  2. IB Diploma

  3. GCE A levels


To confirm whether you meet the requirements to study in Germany, the German Academic Exchange Service provides an English language resource here.

For the original German source, please check the homepage of the Kulturministerkonferenz here.



There are four admission possibilities:


Direct general admission – you are qualified to start undergraduate studies into any subject area.

Direct subject-restricted admission – you are qualified to begin undergraduate studies in the subject area you have previously studied.

Subject restricted admission to a preparatory course/the Feststellungsprüfung (university qualification exam) – you require additional periods of study before you can begin undergraduate studies in Germany, see more information below.

Admission is not possible without additional proof of education – the qualification you hold is not equivalent to a university entrance qualification in Germany. You will need to complete further qualifications to meet the admission requirements.



Preparatory Course / Additional Studies

If you current educational qualficiations do not fully meet the Abitur/ Fachabitur-level in Germany, and you will need a Preparatory Course or additional studies, here are your 3 options:


Option 1: International Year One

Through our brand new partnership with the Touro University Berlin, the International Year One is the perfect pathway to fulfill one year of university study after higher secondary education, ensuring a smooth transition into our bachelor programs in business administration.

Find out more here.


Option 2: Study time

As an alternative to our International Year One, you can enroll at a university outside of Germany, and complete the first academic year of a bachelor´s degree successfully. In order to meet the admission requirements, the university and program must be fully accredited, you must choose the same or related subject you intend to apply for at BI, and you must complete the first academic year with all courses and credits successfully. For some countries, you may need to complete more than 1 academic year.

If you choose this route, you would be welcome to apply as a transfer student into a higher semester. Read more about this in the ‘Transfer students and course acknowledgments’ section.


Option 3: Studienkolleg

A 'Studienkolleg' is a university preparatory course to prepare your for German universities. There are different types of Studienkolleg programs, for business programs, you would need to choose the 'W' or 'WW' course.

German language is required for anyone wanting to study at a Berlin-accredited university after completing the Studienkolleg.Therefore, it is not a typical route for our students.

For more information on Studienkolleg programs, click here.


Please note that Berlin International can only consider applicants who meet the admission requirements for the desired program.

All applicants who meet them will be subject to faculty selection and seat availability per program.

Applicants for our bachelor programs in Business Administration can join our International Year One, through our new partner Touro University Berlin, to meet the admission requirements mentioned above.


Find out more here.

The application process for studying BA Business Administration at Berlin International is straightforward. You can simply and safely share your personal information through our online application platform. After receiving a confirmation email with a link, a copy of the following documents can be uploaded:


  • Passport
  • High school diploma certificate with transcript (German Abitur, Fachabitur or equivalent). Please also submit an official translation of the diploma and transcript into English or German if they are in another language. 
  • University certificate with transcript (if applicable). Please also submit an official translation of the diploma and transcript into English or German if they are in another language.
  • English language test certificate (CEFR level B2 or above) 


For more information, including course acknowledgement and transfer applications, please use the menu item Admission.

Our BA Business Administration programs are taught in English.  We will require proof of your language skills. German knowledge is not required.


If your language skills are at CEFR Level B2 or above, one of the following currently valid language test certificates and scores can be accepted for your application:

  • TOEFL ITP: 543
  • TOEFL IBT: 74
  • IELTS (Academic): 6.0 Overall
  • Cambridge FCE: B2
  • PTE Academic: 59
  • BI internal exam/ BAU 'English Language Proficiency Exam': 60/100
  • IB Diploma: English A or B at HL or SL
  • German Abitur

The score must be earned within the last two years.


If you have not completed high school in a majority-English speaking country (USA, UK, Canada, Australia, Ireland, New Zealand) or a bachelor's degree fully in English, an approved language exam is required in order to qualify for admission.


You are welcome to attend the internal Berlin International language proficiency exam. It will be hosted online, participation is free of charge and can be offered once an application to one of our programs has been made and admission requirements have been met.

For the dates of our next language proficiency exam, see the Language Requirements tab on our Admissions Page


Preparatory School:

If you do not yet have CEFR level B2 English and are eligible to study in a BA program at BI, you can sign up for our English Preparatory School.

Any question? Get in touch!

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