BA Business Administration | International Management & Marketing

Study BA with focus on International Management & Marketing in Berlin

Studying Business Administration | International Management & Marketing provides the perfect opportunity for you to find out firsthand about potential career opportunities at large multinational corporations and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at Berlin International encourages you to develop your individual talents and further develop your analytical skills as a Strategic Manager.

Project work and practical orientation

Based on your early major choice in your BA program, you will get the chance to link most course-related project work to your expertise: research projects or business case analysis in Strategic Management. Additionally, a solid foundation of topics such as human resource management, knowledge management, business culture, and finance is offered, without focusing too much on the mathematical aspects. Together, we do business simulations and meet members of leading multinational corporations and start-ups. Interdisciplinary projects allow you to collaborate with fellow students from different countries.


Business Administration International Management & Marketing Study Program

Graduates of the Bachelor program in Business Administration with focus on International Management and Marketing can work as general managers, business analysts, consultants or senior executives within small and medium-sized as well as multinational corporations.

Professional responsibilities in the field of Business Administration

Employees in operational, tactical and strategy departments can focus on consultancy, business analysis, forecasting scenarios and a range of organization-wide strategic initiative implementations. Your analysis and input will have an important contribution for top management strategic decision-making at the highest levels of the organization.

Various career opportunities

There are various job perspectives and employers such as:

  • Getting hired at a
    • multinational corporation
    • consultancy firm
    • non-governmental organisation
    • public sector institutions
  • Founding a start-up company i.e. for consultancy or business analysis services
  • Further study and research

The Business Administration Bachelor program with focus on International Management and Marketing at Berlin International has been accredited and evaluated as a quality program with transparent structures, regulations and qualification targets. Our Bachelor program Business Administration thus has proven to conform to the highest quality standards set by the European Higher Education Act. The Business Administration program was accredited by the state-approved agency ACQUIN.

The application process for studying Business Administration with focus on International Management and Marketing at Berlin International is very easy. You can easily and safely share your personal information through our online application platform. After receiving a confirmation email with a link, you can upload a copy of your documents:

  • copy of passport or identity card
  • a copy of your school-leaving certificate (German (Fach-)Abitur) or equivalent
  • copy of English Language Test

For more information, please use the menu item Admission.

Find out more about the Business Administration Bachelor of Arts program with focus on International Management and Marketing at Berlin International. Here you will find a comprehensive brochure as PDF for download, containing information on the program and the individual modules.


Download our Brochure

Our academic calendar for the Business Administration BA and International Management program in Berlin shows all course and vacation dates as well as public holidays at a glance.


Download our Academic Calendar

Online Application Form

Questions about International Management & Marketing?

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