BA Business Administration | International Management & Marketing
The aim of the BA (International Management and Marketing) program is to develop a global business graduate with a well-rounded and state-of-the-art management and marketing expertise, and a skill set that can be adapted to different international business settings. As such, students will learn to manage a diverse workforce, organize projects, and devise international management and marketing strategies. Start-up or multinational corporation? Both are possible with a degree in International Management & Marketing
Berlin International is set within the unique Berlin context, which is apart from the seat of many MNCs also a major start-up hotspot in Europe. Our students can thus take their pick in terms of either working for a start-up or multinational corporation after their graduation.
Head of Program BA International Management & Marketing
Berlin International's learning environment is problem-based and has a strong focus on the applied practitioner approach. We draw on the expertise and professional experience of our diverse staff as well as our local and international firm network to bring theory closer to the actual business practice. We pay attention to employer needs and help our students develop a skill set that is relevant to the challenges of the 21st-century workplace. Interpersonal, intercultural, and analytical skills are all high on our skill development list.
We practice these skills by working individually as well as in groups. Our learning environment is friendly, inclusive, and social, which allows us to respond to individual student needs. An international study program to prepare students for the global job market The Bachelor's program in Business Administration is taught in English.
Based on a limited number of carefully selected and designed modules in the first year of your studies, you get to cover all major business administration fields, such as foundations of management and marketing, international business, digital business, and organizational theory. Simultaneously you get to further develop the all-important practice-oriented business skills, such as team building and conflict management, as well as critical thinking. From the third semester onwards, you then get to really focus on the specific topics of particularly international management, international marketing, business ethics, and entrepreneurship. Additionally, you get to practice negotiating skills and learn to conduct talent management workshops. We also help guide your internship journey and thus the overall career preparation.
Together, we conduct business simulations, role-plays, and workshops, as well as discuss current business practices and challenges with members of leading multinational corporations and startups. Our truly international student body enables you to gather diverse perspectives on a number of collaborative projects.
Career opportunities with the BA degree in Business Administration | International Management & Marketing
Studying Business Administration | International Management & Marketing provides the perfect opportunity for you to find out firsthand about potential career opportunities in large multinational corporations, startups and leading consultancy firms. In a practice-driven and motivating learning atmosphere, an internationally experienced team of lecturers and professors at Berlin International encourages you to develop your individual talents and further develop your analytical skills as future management or marketing executive.
Graduates of the Bachelor program in Business Administration with focus on International Management and Marketing can work as general managers, business analysts, consultants or management/marketing executives within small, medium-sized as well as multinational corporations. There are various job perspectives and employers such as:
- Getting hired at a
- multinational corporation
- consultancy firm
- non-governmental organization
- public sector institutions
- Founding a start-up company, e.g. for consultancy or business analysis services
- Further study and research
The learning environment fostered at Berlin International is student-centered and hands-on. Our teaching concept focuses on project-based learning; students work individually and in groups in order to promote professional and personal growth and the development of team skills. All Bachelor and Master programs at Berlin International are taught in English. In combination with our diverse student and teaching body and our global network this enables us to offer a truly international academic experience.
The application process for studying Business Administration | International Management & Marketing at Berlin International is very easy. You can simply and safely share your personal information through our online application platform. After receiving a confirmation email with a link a copy of the following documents can be uploaded:
- Passport
- High school diploma certificate with transcript (German Abitur, Fachabitur or equivalent). Please also submit an official translation of the diploma and transcript into English or German if they are in another language.
- University certificate with transcript (if applicable). Please also submit an official translation of the diploma and transcript into English or German if they are in another language.
- English language test certificate (B2 or higher)
- Portfolio PDF with a maximum of 10 works
For more information please use the menu item Admission.
Learn more about the BA Business Administration | International Management & Marketing program and Berlin International. Below, you can download the study plan, the Berlin International brochure, and our current academic calendar in PDF format.
