Marketing Specialists play a major role in any organisation around the globe: small to medium-sized organisations and multinational corporations. As a marketing specialist, you will detect and analyse customer needs and satisfaction. You will work on the overall marketing strategy, including product, price, promotion and distribution aspects. By doing so, you will be in constant liaison with customer groups as well as the management team. Based on the demands of the real world, we prepare you to join increasingly challenging global job markets. Our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level. With a strong focus on professional needs, each course offers you skills and knowledge linked to your field of expertise. A friendly, inclusive and personal environment allows us to directly respond to your individual needs and demands. The Bachelor program in Business Administration is fully taught in English.