In a first short-time project, the students design typographic ornaments with the initials of their names. They explore different hand sketch techniques, get a software tutorial in Adobe Illustrator and a laser cutter workshop induction. Within their first weeks of studying, they already produce personal laser-cut objects.
Upper four, from left to right: Lerato Linden, Eduardo Pinto, Lourenço Carvalho, Alina Kurmanaeva. Middle: Yana Vekshyna. Lower three, from left to right: Anton Bugaev, Elayne Dalsen, Nadeen Alattar.
1st semester / year 1: Typeface posters
After selecting a typeface, the students research its origins, history and fields of application. Based on the accumulated knowledge, the typefaces are advertised through posters that present a variety of characters and text sizes.
Alina Kurmanaeva, Esra Özcan, Anton Bugaev
Lerato Linden, Yigit Kurukafa, Nadeen Alattar
1st semester / year 1: Basics in information design
The students identify facts about Berlin a newcomer usually does not know. They design a set of instructions based on illustrations, pictograms and text to inform Berlin visitors about these conditions. Finally, the entire communication concept is being presented on an A2 poster.
Chan Tsz Ching
2nd semester / year 1: Book design
Marc Twain’s Berlin travel report “The Chicago of Europe” serves as an inspiration. The students combine the original text with their own photos, illustrations and collages. Starting with layout exercises and software tutorials, they get to know methods to plan and design pages, familiarize with paper qualities and learn to bind a book.
During a joint workshop with students of the German University in Cairo, the students have designed a range of multilingual typographic posters. For example local groceries from Berlin such as “Sauerkraut” are being explained in English, while the way the word sounds is expressed in Arabic or Chinese. The design magazinePAGE online has published the project (in German).
Darius Wenzeck, Chan Tsz Ching and Engy Ahmed
Mayar Khaled, Engy Ahmed and Darius Wenzeck
3rd semester / year 2: Animated posters, motion graphics
The posters have been designed for “BAUarbeiten”*, the semester exhibition of our design students. They function as printed placards as well as screen-based animations. * Bauarbeiten (German) has a double meaning, it says “BAU’s work” as well as “Construction works”
Egemen Kelleci, Deha Sarp Yalcinkaya, Darius Wenzeck and Ezgi İnan
3rd semester / year 2: Trailer, Motion Graphics
The students create a trailer for a music or dance festival of their choice.
3rd semester / year 2: Interaction and interface design
Utilising Design Thinking techniques, the students develop concepts for novel services based on apps. There is a strong focus on Service Design and User Experience Design (UX Design) in the creation phase. From content planning to the actual screen design, the students develop interactive prototypes of their mobile apps.
4th semester: Brand campaign
The Berlin-based fashion brand Polyforma offers premium sneakers, manufactured in Italy. Together with the company the students designed campaigns to position the brand more in Berlin. Click here for further information.