Digitization is one of the major trends in the modern, global economy. New career opportunities are currently being created in start-ups, small to medium-sized marketing agencies as well as multinational corporations. As a business specialist in the digital field, she wants to work in the development of digital business models. It wants to be responsible for aligning new models with new digital realities. Based on the demands of the real world, we prepare you to join Our progressive teaching concepts combine individual and group projects on a theoretical as well as empirical level. With a strong focus on professional needs. A friendly, inclusive and personal environment allows us to respond to your individual needs and demands. The Bachelor program in Business Administration is fully taught in English.