Professor Florian Artinger is an entrepreneur, behavioral economist and data scientist. He specializes in digital management. Apart from his professorship at BI he is a co-founder of and executive partner at Simply Rational, a spin-off from the Max Planck Institute for Human Development, a world leading institution in behavioral science. Simply Rational is a consulting and training company specializing in predictive analytics, behavioral science, and organizational change. Reference customers include among others Morningstar Investment Management, Swiss Life, and the DFB (German Football Association).