Camilo Colorado is an expert in Online Marketing with many years of experience in different industries and countries. He studied Industrial Engineering at Javeriana University in Colombia and did his master's studies in Retail and Consumer Management at the Technische Hochschule Ingolstadt, where he wrote his master's thesis on the impact of Artificial Intelligence technologies in the digital marketing industry. He started his career as a Data Analyst, before moving into marketing. Colorado has worked in various industries such as Telecommunications (Telefonica - Movistar), Software (Personio), Sports (Asics and Decathlon), and Consulting, in Colombia and Germany. His areas of expertise are Data Analytics, Digital Strategy, Performance Marketing, and Digital Product Development. Camilo has a great passion for sports (he has a black belt in Taekwondo); today he works as Performance Marketing Manager at Decathlon Germany, where he combines both his knowledge of data engineering and his business background.