Sommerkurse 2020

Sommerkurse - Grafikdesign und Visuelle Kommunikation

Editorial design with multiple script systems

15 June – 3 July

 

Script is language. Language is communication and communication is the key to successful intercultural exchange.

 

Due to globalization and cross-cultural interactions, multilingualism plays an eminent role in the world. Why is it important to work with both Latin and non-Latin script and type? What are the challenges of combining different scripts with varying visual precepts and habits? What are the social premises and technical requirements for multilingual visual communication?

 

Researching different script systems and analyzing countless samples of contemporary graphic and type design. 

 

In order to get deeper into the topic, we want to visit several international designers based in Berlin who will tell us about their experiences of working with multiple scripts.

 

Moving on to the topic of multilingual editorial design we will create, design and produce at intercultural publication. The focus does not want to disagree with disparate script systems but can arrange, combine and integrate all content within a clear structural concept.

 

About the Lecturer

 

Ben Wittner is graphic designer, and, alongside Sascha Thoma, co-founder and co-owner of Eps51. The studio develops visual concepts with a strong focus on typography and bilingual design. He has lived and worked in Cairo, London and Brighton and is currently based in Berlin. 

 

Cultural Initiatives

Ben Wittner and Sascha Thoma edited the book series Arabesque-Graphic Design from the Arab World and Persia, Die Gestalten Verlag (2008 and 2011). In 2012 Eps51 initiated the exhibition project Right-To-Left. Their latest book project Bi-Scriptual documents and accentuates the growing interest in multi-script design and typography and what is published by Niggli (2019).  

 

 

Projects and Clients

Eps51's clients range from the fields of art and design to gastronomy and large commercial enterprises. Recent projects include visual identities for Berlin Festival and the Emirates Pavilion for the Venice Biennale, websites for Cinematheque and ArtReoriented, and various design commissions for interdiction / Nike and Universal Music / Ricordi.

 

Teaching 

Ben Wittner regularly takes part in exhibitions, lectures, holds workshops and teaches at universities as Berlin International , University of Applied Sciences Pforzheim.

A journey journey book design workshop

6 – 24 July

 

Where & What:

Discover the rich, multicultural street culture in a Berlin KIEZ (vernacular "district"). You can dive into Far Eastern atmosphere of Kantstrasse - Berlin's Chinatown, where Chinese residents settled down 100 years ago, or stroll along the colorful Turkish cloth market in Kreuzberg, known as little Istanbul. What are the specific visual codes that make the area reveal its special character? What about the historical background of these places? How do foreign visual elements blend with German local culture?

 

How:

During this workshop, KIEZ, observing a design perspective and investigating street typography and other visual elements through various techniques of mapping, photography, filming, interviewing or drawing. The collected material will be the basis for the design of your own journey book.

 

Aim:

> Understand to "read" the city as a creative source

> Identify and understand the specific visual typographic expressions of the place

> Learn about typography and the process of book making with analog and digital media

> Enjoy the summer in berlin

 

What to bring:

> For expedition: camera, sketchbook, tools for interviews and documentation

> Comfortable clothes, sun / rain protection and enough to drink, public transport ticket or bicycle

 

About the Lecturer

 

Yi Meng Wu 吳 禕 萌, born in Shanghai, grew up in China and is a communication designer and book artist. She studied visual communication in Berlin (University of the Arts), Essen (Folkwang University of the Arts) and Paris (École Nationale Supérieure des Arts  Décoratifs).

 

Her Berlin-based Studio Wu is specialized in book design, illustration & multilingual typography. She works with traditional and digital media around themes of cultural identity. Her  works have been shown in Germany, China, Swizzerland, Austria, Bulgaria and have received numerous awards as the German Design Award, the "Most Beautiful German Books", Joseph Binder Award (Austria), Golden Pin Award (Taiwan).

 

From 2009-2011 she was member of the research group "Coexistence of Signs - Multilingual Typography" at Design2Context Institute Zurich, led by Prof. Ruedi Bauer. Since 2009 she holds lectures and workshops at universities in China and Germany on the topics of intercultural design as well as urban artistic explorations: eg at University of the Arts Berlin (2010), HfG Offenbach (2016), Tsinghua University Beijing (2014), Nanjing Fine Arts Academy (2009/2018/2019).

Rethinking menu design

27 July – 14 August

 

Berlin has countless restaurants serving international food. Imagine a new restaurant opens, and you are in charge of the design including the conception of the menu.

 

How do you help your client to visualize their food other than showing photos of the plates? How can you help your customers to be somewhere else without using stereotypes? How are you going to use a second language or script? Is your menu a classic print booklet, app for smartphones, or even both? 

 

We will go out on a research trip first, and dive into Berlin's multicultural cuisine scene to sketch, take pictures and interview restaurant owners and analyze the situation. Afterwards we are going to develop a narrative for a chosen restaurant and transform it into a design concept. We'll figure out the design of a functional and inspiring menu design. Finally, we want to produce the digital and / or analogue menu using Adobe Creative Suite and Figma for functioning and realistic prototyping.

 

About the Lecturer

 

Sylvain Mazas was born in 1980 in the French Alps. While studying illustration in France, he moves to Germany for an Erasmus exchange semester at the Kunsthochschule Berlin Weissensee. Falling in love with both the city and the school he decides to stay in Berlin, where he has been living since 2004.

In 2007, for his diploma project, Sylvain spends three months in Beirut, filling lots of sketchbooks with his impressions, ideas and reflections. He publishes his first book:  This book  should allow me to solve the conflict in the Middle East, to get my degree and to find a wife -Part 1 -. The second book of this series follows in 2014, a third one is currently in progress.

While not writing books, Sylvain works in various fields of design, including Arabic type design, multi script layout, illustration and info graphics, graphic recording, animated film and web design.


Sommerkurse - Architektur und Interior Design

15 – 29 June

 

This year, Bauhaus has celebrated its’ 100th year anniversary. Not only has architecture and design that was produced in the legendary school had a major impact on society, but also the didactical methods established at the Bauhaus have been adopted in schools of architecture and design all over the world. The course analyses the school and its impact over the past 100 years.

 

Lecturer: Yelta Köm

6 – 20 July

 

This is an introductory course on furniture design that starts with researching contemporary approaching in furniture design, and the use of furniture in different cultural contexts. The course continues into the technical production, aesthetics, ergonomic needs, materials and surfaces of furniture, ending with the design and visualization of a piece of furniture through two and three dimensional drawings, models and mock-ups. 

 

Materials/ Equipment Needed: 

Laptop , cutter, long ruler (min. 50 cm), hot glue gun, mechanical pencil, set square, adhesive- tape (Masking Tape) 

 

Lecturer: Sven Hansen

27 July – 9 August

 

With the demographic shift in society and flow towards the cities, the discussion on healthy and affordable housing becomes essential. The course investigates existing models of housing on a global scale and inquires the future of housing. 

 

Lecturer: Yelta Köm


Sommerkurse - Business und Management

The famous American management thinker Peter Drucker said: “If you can’t measure it, you can’t improve it.” W. Edwards Deming remarked: “In God we trust, all others must bring data.” Today, those words are truer than ever. For competing in today’s markets, you need data and you need to know how to work with it. For most companies, the availability of data is not a big problem anymore. The crucial point is how to work with it. Therefore, data scientists are in high demand. 

In the Berlin International Data Science boot camp, you will get an introduction to the basics of data science and its major tools. You will be working on real-world Data Science problems. You’ll become familiar with techniques used by data science practitioners and will gain a strong understanding of how to apply these techniques to relevant business problems. No prior experience or programming skills are required.

Berlin is a dynamic hotspot for start-up founders. It is a diverse, international city with a worldwide reputation for innovation in the IT sector. Business angels, incubators, and accelerators support new businesses to get off the ground. But, as we all know, a lot of start-ups fail. These failures have different reasons, not only financial ones. It is necessary for start-up managers to have special knowledge to manage their start-ups: The ability to master theoretical and practical knowledge might distinguish a successful from an unsuccessful start-up.

Berlin International is an English language University of Applied Sciences with a very diverse student body and academic staff from all over the world. The summer course on managing start-ups combines up-to-date knowledge about establishing and running a start up with visits to Berlin start-ups and start-up hubs.

The sessions will be taught by experts on entrepreneurship. There will be lectures and workshops with entrepreneurs, innovators, educators, and designers. Topics include, inter alia, the business model canvas, platform business models, financing start-ups, organizational design for startups, digital marketing, legal frameworks, teamwork, innovation management, and project management for startups.

All organizations – old, young, or new – are affected by the developments in the digital world: The digital tornado affects all organizations, all industries, and all services. Those organizations have to undergo a digital transformation in order to survive in a more uncertain and complex world. Therefore, it is crucial to know about the special tools for the digital transformation process.

Berlin is a dynamic hotspot for innovative IT companies. It is a diverse, international city with a worldwide reputation for innovation in the IT sector. Business angels, incubators, and accelerators support new businesses to get off the ground. In short: It is the ideal location for learning more about the consequences of the Digital Transformation, the groundbreaking transformation that changes businesses and business models and even whole societies.


Interdisziplinäre Sommerkurse

The topography of Berlin can be examined as a microcosm of German history and memory. The presences and absences of the German monarchy, the Weimar Republic, the National Socialist dictatorship, the so-called Cold War division (capitalist West versus socialist East), and finally, the reunified Federal Republic all mark the urban fabric of Berlin. Its urban context has been written, erased and rewritten by these ruptures and continuities. As a laboratory of modern urban development, Berlin has affected political, socio-economic, cultural and technological trends of the last two hundred years. 

 

The course will devote time to important urban issues, both historical and actual: the relationship of municipal and state government in city planning; the impact of new technology on urban development; the city as an imperial or (post-) colonial power center; demographic challenges (shrinking versus expanding cities); the emergence of specific urban movements (Garden City, modernism, postmodernism, "Critical Reconstruction," “Right to the City”); contrasting patterns of racism, poverty, and immigration; and the impact of global warming. Different images and maps will be presented throughout the lectures to familiarize the students with particular districts and stories of the city. Additionally, the film screenings and related discussions aim to solidify the social imaginations of students on the historical and contemporary narratives of the German capital. Moreover, walking tours and site-specific excursions will portray the ruptures and continuities of Berlin. Last but not least, small projects relying on the movies and discussions intent to encourage the students to discover different parts of the city and to reflect on the daily urban practices.

The relationship between urban space and migration has been full of challenges and inspirations in Europe. While migrants have a great impetus on the development of socio-economic, political, cultural, symbolic, and psychical conditions of the urban space, their narratives and practices have also been shaped by various components of the urban space they dwell in. The course aims to examine the structures, agencies, and contingencies of this relationship through the ruptures and continuities of twentieth and twenty-first centuries. Taking Berlin as a crucial example of the relationship between urban space and migration, this course brings in case studies from different parts of Europe keeping in mind their local, national, regional and global connections. The course is arranged thematically and hence some of the central points of interests include, but are not limited to, discrimination, representation, media, social stratification, race, religion, networks, borders, dynamics of integration and control, urban restructuring, and social movements. It builds up an interactive discussion platform by reflecting on some questions: What are the definitions of migration? Who is (not) a migrant? Who defines it? What are the features of migration? Does it compliment, compete, subvert and foreshadow ethnic, national, religious, class and gender identities? How do practices of migration co-habit with the state? What are the references in migration to the concepts such as multiculturalism, toleration, collective rights, alienation and difference? Comparing diverse concepts, policies, and practices, the course intends to create a critical perspective on the relationship between urban space and migration.

Intercultural competencies are ever more important in this multicultural world. Are your intercultural competencies developed enough? The summer course will help you to develop an understanding first for your own culture before looking at the differences in the other cultures you experience around you. Consequently, using theory and practice, you will learn and use various methods to develop your intercultural competencies. A focus of the course will be on business communication.

Berlin is a diverse, international city with a worldwide reputation for providing a creative, innovative environment for people from all over the world. Berlin International is an English language University of Applied Sciences with a very diverse student body and academic staff. It provides the ideal environment for a course on intercultural competencies.

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