Berlin International is honored to announce the achievement of our MA Interior Architecture/Interior Design student Ashley Ulm, who won second prize in the ACCOR Design Award 2021 with her project "Relove Hotel", a proposal for the future of hotel design.
About the "Re-love Hotel" project
"Sharing love with the Re-love hotel" describes the ongoing process of designing the space with attention to detail, sustainability and fostering connections. The hotel offers space to exchange second-hand, pre-loved items, cuttings or plants that have grown larger can be bought or exchanged, and any pieces of furniture sourced from local antique shops can be purchased. The sale of vintage and fine art items at the hotel supports the local antique shops and galleries from which they originate. A network of partnerships is created. Many can benefit from this: visitors, Berliners, art galleries, antique shops, plant shops and more.
Each room looks individual, but the heart of the project is the lobby with its various seating areas, café, co-working space and plant station. All the colors, materials and lights of the rest of the space were chosen to match and best showcase the unique furniture pieces. This space was designed for interactions within a historic building to keep the structure alive and open to a diverse audience to support, educate and create an authentic experience of Berlin culture. Art and culture that make Berlin unique for tourism are thus preserved and even strengthened.
The project is considerate of the neighborhood and the environment by simply thoughtfully using what is there to shape it. The concept of a Relove Hotel would work in many places and it would always be unique, charming and reflect the people and culture of its surroundings.
Find out more about the project here.
About the competition
The Accord Design Awards is a global campaign where design students from around the world push traditional boundaries to reinvent services, offerings and customer experiences that will influence the hospitality landscape of the future.
Launched in 2016, the Accor Design Awards seek to redefine the future of hospitality in collaboration with design students around the world. Combining their creativity and ingenuity with Accor's expertise results in unique solutions and unique concepts for the hospitality industry.
This year, Ashley's project was among the 10 shortlisted student projects from universities around the world. We wish her all the best again and congratulations!